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Solutions

From Market Opportunity to Successful Launch.

The difference between a good launch and a great one usually comes down to how well the commercial team understood the opportunity before Day 1 — and how quickly they could identify what was and wasn't working in the first 12 weeks. We help with both.

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Forecasting & Launch Capabilities

01

Market Sizing & Epidemiology

  • Patient pool sizing using incidence and prevalence data
  • Addressable market estimation by geography and segment
  • Disease burden and unmet need quantification
  • Competitive share modeling and market opportunity sizing
  • Bottom-up epidemiology-based forecasting
02

Brand Forecasting & Scenario Planning

  • In-line brand demand forecasting with AI-enhanced accuracy
  • LOE and patent cliff revenue erosion scenarios
  • Competitive entry impact modeling
  • Payer access and GTN scenario integration
  • BD&L portfolio valuation and go/no-go P&L modeling
03

Launch Readiness Analytics

  • Pre-launch target universe sizing and HCP opportunity mapping
  • Access readiness: formulary and payer landscape assessment
  • Field readiness: targeting, training and alignment completeness
  • Competitive readiness: landscape and share of voice assessment
  • Cross-functional launch readiness scorecard
04

Launch Velocity Tracking

  • Velocity tracking versus analogue launch curves
  • New prescriber adoption ramp analysis
  • Week 4, Week 8 and Week 12 leading indicator KPIs
  • Territory-level underperformance early alert system
  • Payer coverage to prescription conversion tracking

Use Case

Launch velocity tracking — oncology first-in-class

A brand team launching a first-in-class oncology product had no agreed KPI framework for the first 12 weeks. We deployed a launch velocity scorecard with Week 4/8/12 leading indicators covering new prescriber adoption, formulary coverage, share of voice and patient initiation signals — all compared against analogue launches. Territory-level risks identified 8 weeks before they would have appeared in standard monthly reporting. Three regions course-corrected before quarter end.

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